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Avoid exposure to the midday sun ( from 10 a.m. to 4 p.m. ) whenever possible. When your shadow is shorter than you are, remember to protect yourself from the sun. If you must be outside, wear long sleeves, long pants, and a hat with a wide brim. Protect yourself from UV radiation that can penetrate light clothing, windshields, and windows. Protect yourself from UV radiation reflected by sand, water, snow, and ice. Help protect your skin by using a lotion, cream, or gel that contains sunscreen. Many doctors believe sunscreens may help prevent melanoma, especially sunscreens that reflect, absorb, and/or scatter both types of ultraviolet radiation. These sunscreen products will be labeled with “broad-spectrum coverage”.